Materia, the leading platform for material innovation, is feature partner of the WorldmArchitecture Festival 2018. Materia will have a large presence at this year’s WAF event, bringing an extra dimension to the festival with its own pavilion.
MaterialDistrict Pop-up Pavilion
Under the new name MaterialDistrict Pop-up (formerly Material Xperience On Tour), Materia presents an exceptional exhibition of carefully selected, innovative materials from 100 material brands. Visitors will marvel at the unique materials exhibition and presentations of 12 renowned material brands live on show in the pavilion.
This year’s exhibition theme: “I AM MATERIAL”, will be connecting with the World Architecture Festival’s theme of ‘IDENTITY’. The theme will explore notions of identity by displaying the newest materials and the latest trends selected, by offering the perfect platform for you to reinvent and define what your material style is or should evolve to be. Visitors will marvel at the unique materials exhibition and presentations of 12 renowned material brands live on show in the pavilion.