Softroom , Director
Softroom creates award-winning and highly imaginative architecture that functions beautifully.
The practice has developed a particular specialism for sculptural interiors across a broad range of sectors, including hospitality, commercial and cultural spaces, as well as large-scale retail projects.
Softroom has worked with some of the biggest commercial brands in the world, alongside grand public institutions. Major clients include the British Museum, V&A Museum, Eurostar and Virgin Atlantic, and awards range from a D&AD Yellow Pencil to the Stephen Lawrence Prize.