Michael Seum

28 - 30 November 2018, RAI Amsterdam


 Michael  Seum

Michael Seum

Grohe AG , Vice President Design

Michael Seum was born in 1976. He graduated from the University of Illinois at Chicago's (UIC) Industrial
Design program (Distinguished Alumni 2012). Michael is an award winning American designer whose
international design career spans large corporations, acclaimed design studios and renowned brands such
as Kohler, Sterling, Procter and Gamble, Whirlpool (USA & Italy), PepsiCo Sports and Nutrition, Minimal and
WiMo labs.
Throughout his career, Michael has helped change the growth trajectory for some of the biggest brands in
the world. In doing so, he has accumulated over 50 patents and has led work that has been recognized with
International Design Accolades such as the National Design Award (Whirlpool 2002), Excellence in Design
Award (KitchenAid 2007),IF Gold Design awards (Whirlpool Europe 2011, 2012) and IDEA awards (MNML
2013, 2015).
In July 2015, Michael was appointed Vice President of Design for Grohe AG. Design is a key pillar to the
GROHE brand. Michael is responsible for delivering insight-driven, meaningful solutions that capture the
spirit and imagination of GROHE consumers throughout the world. He leads the GROHE Design Team in
Düsseldorf and reports to the LIXIL Chief Design Officer Paul Flowers as well as to Michael Rauterkus, the
CEO of Grohe AG.

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