Tugce Rizeli is the co-founder and managing partner of GEO_ID; an Istanbul based design studio providing multidisciplinary approach to IDentity and Interior Design. Tugce undertook a degree in Architecture at Yildiz Technical University and continued her studies at Politecnico Di Milano. Her work explores the links between architecture and interior design, creating projects with subtle transitions between disciplines with a spatial design attitude that always searches the essence. Focusing on context and emotions, Tugce’s experimental approach is rooted in modern interpretation of everyday items and how they connect people. Since co-founding GeoID in 2013, Rizeli’s ingeniune vision fuels the development of the design studio’s creative projects. Together with her team of young creatives from varying design fields, they develop unique narratives revolutionizing all aspects of design from brand identity to product design, packaging, styling, art productions and to visually and spatially harmonious interiors. Still in her thirties, Rizeli has a slew of acclaimed projects under her portfolio including Maxx Royal Kemer, Hisvahan Hotel, Konsolos Restaurant, Pan Café, Bebek Hotel by The Stay, Petra Cafe, Paragastroteka, Huqqa and The Market Dubai. Apart from her professional studies, Tuğçe gives lectures and participates in design studio critics in various universities in Turkey.