Architect & Consultant,
Veronica Baraldi considers herself a traveller, of places and experiences. From Rome to Venice, Paris and the Netherlands, she travelled Europe until she reached Lisbon. She had the chance to discover and nurture her organisation-freak side by working in various architectural practices - UNStudio, Mario Cuccinella Architects, de Cie. - until she established VB::,her consultancy in Organisation Design for architectural practices. Her mission is to be an Operating System for Architecture by helping her clients building a flexible and efficient structure, able to maximise their effort and reach their vision. Movement, change, curiosity, innovation have always characterized her professional life. She believes in architecture’s potential in changing the world and people’s lives, and in the pressing need to achieve this goal by improving processes and resources effectively and efficiently in order to work better, for the better.